Recently, TikTok star Alix Earle joked about how her makeup tips turned her into an “instant CEO” in the comments of her viral post. While her humor was light, it sparked a real question: does beauty truly equal power? The "Halo Effect" suggests it often does—people assume that if you look good, you must also be smart, kind, and capable.
Psychologist Daniel Kahneman, in his book Thinking, Fast and Slow, explains this bias perfectly. “If someone looks good, we assume they are good,” he writes. This is why attractive people often land jobs faster, get promotions, or even win courtroom cases. But beauty's power isn’t as solid as it seems. Beneath the surface, it’s more of a fragile illusion than an unshakable strength.
Beauty may open doors, but it doesn’t guarantee you’ll stay inside. Without substance to back it up, the same charm that helps you climb the ladder can send you sliding back down.