Recently, TikTok star Alix Earle joked about how her makeup tips turned her into an “instant CEO” in the comments of her viral post. While her humor was light, it sparked a real question: does beauty truly equal power? The "Halo Effect" suggests it often does—people assume that if you look good, you must also be smart, kind, and capable.

Psychologist Daniel Kahneman, in his book Thinking, Fast and Slow, explains this bias perfectly. “If someone looks good, we assume they are good,” he writes. This is why attractive people often land jobs faster, get promotions, or even win courtroom cases. But beauty's power isn’t as solid as it seems. Beneath the surface, it’s more of a fragile illusion than an unshakable strength.

Beauty may open doors, but it doesn’t guarantee you’ll stay inside. Without substance to back it up, the same charm that helps you climb the ladder can send you sliding back down.

Think of beauty as a shiny pair of sneakers. They grab attention immediately, but over time, people start to wonder if they’re as durable as they look. Beauty’s glow can backfire, especially when envy or suspicion enters the picture.

Take Anna Sorokin, the so-called "fake heiress." Her polished image helped her infiltrate New York's elite, but once her lies were exposed, her appearance became a target for ridicule. Her beauty didn’t shield her from the fallout; instead, it became part of the spectacle.

The Halo Effect can also flip into the "Horn Effect," where one flaw changes everything. As Kahneman notes, “The glow of beauty can quickly dim when real flaws emerge.” Beauty can feel like power, but it’s more like renting influence—temporary and conditional.

Thankfully, society is starting to challenge these outdated ideas. Movements like #NoFilter and shows like RuPaul’s Drag Race encourage us to value authenticity over appearance. Companies are even adopting “blind hiring” practices, focusing on skills and experience rather than looks.

On a personal level, consider your snap judgments. Do you trust a product more because the influencer is attractive? Malcolm Gladwell, in Blink, warns against this tendency. "Snap judgments are powerful but flawed," he writes. Recognizing beauty bias helps us value people for who they are, not just how they look.

So, does beauty equal power? Not really. It might help you make connections, but without substance, the signal fades. True power lies in what you bring to the table—not just how you look sitting at it.