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Life is for the living: why young people in Africa are going into debt to travel


According to a 2023 study, 25% of young people believe it's worth going into debt for a good vacation. This trend is particularly noticeable in Africa, where the younger generation is increasingly prioritizing travel experiences over financial stability.


Social media plays a significant role in this shift, with images of local celebrities enjoying exotic vacations in Dubai and Bali fueling the desire to explore new destinations.


In cities like Nairobi, Lagos and Johannesburg, the pressure to fit in and keep up with peers who travel to exotic places like Dubai and Bali is intense. 


Young Africans are using credit cards and installment plans to cover travel expenses, seeing it as a necessary part of their social lives. This trend highlights a growing disconnect between financial reality and the perceived need to enjoy life without limitations.


The Influence of Social Media


Social media platforms like Instagram and TikTok have revolutionized how young people view travel. Influencers and digital nomads make it seem like globe-trotting is within everyone's reach, creating a fear of missing out (FOMO) among their followers. This has led to a surge in young Africans taking on debt to fund their travels.


The visibility of travel experiences online has created a new standard for what it means to live a fulfilling life. Young people are willing to sacrifice financial stability to keep up with the glamorous lifestyles they see on social media. This phenomenon is not just about seeing new places; it's about maintaining a certain image and social status.


There are also scams, known as "washwash," where people pretend to be rich by tricking others. Some Instagram celebrities might be involved in these scams. They show off fancy lifestyles—traveling to beautiful places, wearing expensive clothes, and living in big houses. But this might not be real. They could be using tricks or borrowed money to look wealthy.


For regular people, seeing these glamorous lifestyles on social media can be misleading. It might make them feel like they need to spend a lot to keep up, which is risky. Many people end up in debt trying to live a life they can't afford.


Some celebrities who seemed rich are now facing problems because they spent too much money. They showed off their wealth, but now they are dealing with the consequences. Their once-glamorous lives are catching up with them, and they are facing hard times.


Travel Packages on Debt


Travel companies have tapped into this market by offering "buy now, pay later" packages. Destinations like Dubai and Mombasa are popular choices, with many resorts providing flexible payment options.


 These packages allow young Africans to book luxurious vacations and pay for them over time, making exotic travel more accessible but also potentially leading to long-term debt.


The appeal of these packages lies in their convenience and the immediate gratification they offer. However, they can also be predatory, trapping young travelers in cycles of debt that are hard to escape. It's crucial for young people to understand the financial implications of these deals and weigh the benefits against the potential risks.


Financial Reality vs. Travel Dreams


For many young Africans, the decision to travel despite financial constraints stems from a belief that life is meant to be lived to the fullest. 


This mindset is reinforced by the idea that material investments, like buying a house or saving for the future, can be postponed in favor of creating memorable experiences now.


However, this approach can have long-term financial consequences. Accumulating travel debt can affect credit scores and future financial opportunities. 


While travel can enrich lives, it's essential for young people to find a balance between enjoying their youth and planning for their future.


The Cost of Travel in Africa


The cost of travel can vary significantly across Africa. In Nairobi, a luxury vacation might cost around KSh 200,000, while in Johannesburg, it could be approximately ZAR 20,000. Nigerian travelers might spend around NGN 500,000 for a similar experience. 


These costs include flights, accommodation, and other expenses, which many young people are willing to charge to their credit cards or pay for through installment plans.


Maintenance and the ongoing cost of travel can also add up. Budgeting for travel-related expenses, such as meals, activities, and souvenirs, is crucial to avoid overspending.


It's important for young travelers to plan their trips carefully and consider the full financial impact of their adventures.


The Psychological Impact


Traveling on credit can have psychological effects as well. The pressure to maintain a certain lifestyle and the stress of managing debt can take a toll on mental health. 


It's important for young Africans to be mindful of these pressures and find healthy ways to enjoy travel without compromising their well-being.


Social media can amplify feelings of inadequacy or the need to compete with others' experiences. Being aware of these influences and setting realistic expectations can help mitigate the negative impact on one's mental health. 


Finding joy in simpler, more affordable travel experiences can also be fulfilling and less stressful.


Alternatives to Debt-Financed Travel


There are alternatives to going into debt for travel that young Africans can consider. Budget travel options, such as staying in hostels, traveling during off-peak seasons, and exploring local destinations, can provide enriching experiences without the financial burden.


Another option is to save specifically for travel. Setting aside a portion of income regularly can build a travel fund that allows for enjoyable vacations without the need to incur debt. 


This approach promotes financial responsibility and ensures that travel remains a positive, stress-free experience.


The Future of Travel for Young Africans


The trend of young Africans going into debt to travel reflects broader societal changes. As the continent continues to develop and integrate into the global economy, the desire to explore and experience different cultures will likely remain strong. 


However, promoting financial literacy and responsible spending habits will be essential in ensuring that travel remains a positive and sustainable part of life.