Apple plans to launch a slimmer iPhone 17 to counter slowing sales, but will it be enough? With AI delays and stiff competition from Samsung and Oppo, analysts say Apple needs more than just a thinner phone to convince users to upgrade.
DIGITAL WORLDWIDE NEWS
March 28, 2025
Andrew Juma
iPhone 16 smartphones displayed for sale at an Apple store in China
Apple is set to launch a slimmer iPhone 17, possibly replacing the iPhone Plus.
The new model is expected to be 2mm thinner than current iPhones.
Apple faces declining sales in China and longer upgrade cycles.
The company’s AI features are delayed, leaving hardware changes to drive sales.
Samsung and Oppo have already introduced slimmer models.
Analysts warn that a thinner design alone may not be enough to boost demand.
What is Apple changing in the iPhone 17?
Apple is reportedly launching a much thinner iPhone 17, about 2mm slimmer than current models. The phone will still have features like the Dynamic Island and a dedicated camera button but is expected to replace the iPhone Plus in Apple’s lineup.
Why is Apple making the iPhone thinner?
Apple hopes a sleeker design will revive interest in iPhones, especially in China, where aesthetics matter. Chinese brands like Oppo and Xiaomi already offer ultra-thin models, and Apple is under pressure to compete.
Is Apple struggling with iPhone sales?
Yes. While iPhone sales are stable, Apple is losing ground in China. Revenue from China fell from $21 billion to $18.5 billion in one year. Global iPhone users are also keeping their phones longer, with the average upgrade cycle now at 37 months.
What about Apple’s AI features?
Apple planned to use AI-powered features to drive iPhone upgrades, but its flagship Siri overhaul has been delayed. Current AI tools, like custom emojis and notification summaries, aren’t compelling enough for users to buy new devices.
Are competitors ahead of Apple?
Yes. Samsung and Oppo have already launched slimmer models, and Apple’s AI innovation is lagging. Analysts warn that a thinner iPhone alone may not be enough to convince people to upgrade.
When will we learn more?
Apple’s Worldwide Developers Conference (WWDC) on June 9 will likely reveal more about the iPhone 17 and its AI advancements.